Marketing Entertainment Group of America

The Right Music Changes Everything

For over three decades, MEGA connected the world's most iconic brands with the music that defined their greatest campaigns — from Led Zeppelin and Cadillac to Kanye West and Pepsi.

How to License Music See the Campaigns
30+ Years of Experience
2 Copyrights in Every Song
20M+ Copyrighted Songs Available
16% Cadillac Sales Increase (Zeppelin Campaign)
Expertise

What Makes Music Licensing Work

Matching music to brands is part art, part law, part strategy. Getting all three right is what creates campaigns people remember for years.

Cost Forecasting

Know what a license will cost before you fall in love with a song. Early, accurate forecasting prevents budget surprises and strengthens your negotiating position.

Rights Assembly

Every recorded song contains two copyrights — the composition and the sound recording. We identify all rights holders and assemble the exact bundle you need.

Strategic Negotiation

Decades of relationships with publishers, labels, and artist representatives translate into deals that might otherwise be impossible — or simply too expensive.

Full Transparency

Music licensing is opaque by nature. We maintain complete transparency in every communication throughout the process, so you always know where things stand.

Artist Relations

Rights holders aren't just legal entities — they're creative communities with values and preferences. Understanding those values is what makes deals happen.

Multi-Territory Clearance

Global campaigns require rights in multiple territories, often from different sub-publishers. We coordinate complex multi-territory clearances seamlessly.

Cadillac Escalade campaign with Led Zeppelin music licensing
Rock Music Rights · 2002–2007

Cadillac & Led Zeppelin

The first and only brand campaign to feature a Led Zeppelin recording. "Rock and Roll" powered the Escalade relaunch — Cadillac sales grew 16% in year one. The partnership was renewed and ran for five years.

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Brand commercial production with strategic music licensing
Hip Hop Music Rights · 2005

Pepsi & Kanye West

The first time Grammy Award-winning artist Kanye West licensed a song and appeared personally in a television commercial. A comprehensive deal including master recording, publishing, name, likeness, and personal appearance rights.

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Resources

Understand Music Rights

Whether you're licensing your first song or managing a complex multi-territory campaign, these guides cover what you need to know.

Music Rights FAQ

The most common questions about music licensing, answered clearly.

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How to Buy Music Rights

Step-by-step guide from song selection through signed license agreement.

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Licensing Costs

Understand what drives music licensing costs and what to budget.

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Types of Licenses

Sync, master, mechanical, performance — know which ones you need.

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Music Licensing Knowledge for Every Level

From understanding what a sync license is, to navigating multi-territory deals for global campaigns.

Start with the Basics