Tag Archives: www.megalv.com

Buy Music Rights For A Hit Song

We get asked this question all the time. And songs that are immediately recognizable, that evoke through their music and lyrics an emotion that is key to supporting your visual or interactive communication is a powerful way to connect with your audience.

Copyright owners are in business to license their music or the music of their clients; artists, musicians, songwriters, and music producers. When thinking about budgeting for the cost of music rights, it is important to keep a few key factors in mind:
1. Hit Songs, even for use in one market in the U.S. can cost over $10,000. While there is no general rule of cost per song, master owners and publishers often have a minimum threshold below which they are reluctant to license.
2. Have multiple songs to fit your creative needs. There are over 20 million copyrighted songs and it’s always smart to have alternatives so that you can create leverage for your money when negotiating for music rights.
3. Consider the ways in which your use of the song may help create additional sales and direct promotion for the song owners. Cash is not the only factor that music rights owners consider: media, especially for new works or works scheduled for re-released (think digitally remastered classic rock and hip hop songs) are important assets and if properly presented, can help reduce cash expenditures.

In short, hit songs and music rights are acquired for many different types of uses: TV Commercials, Video Games, Films, YouTube videos, Facebook, Twitter, Social Media and Corporate Presentations but having realistic budgets and options will always get you to a successful result.  More information is available at www.megalv.com.

The Dawn of Digital Aura’s

The Beatles, Indianapolis, IN © CURT GUNTHER, 1964
The Beatles, Indianapolis, IN
© CURT GUNTHER, 1964

Ever look at your screen when you are using Pandora, Spotify, or not look at the screen when using the incredible service @ www.soundcloud.com or the lately, un-amazing itunes? Why would you? Its pathetic.

The visual content is boring because its repeated over and over and over again. Of limited range and never curated directly by the artists, it’s usually a static mix of album covers, a narrow band of promotional pictures or legacy bios all served up to us over and over and over again. Until our eyes are numb….tune out and so everyone is kinda like; why look? there’s nothing to see.

The dirty little secret is its a mess and this whole music digital meta data business is ripe for disruption. The images we see on digital streaming services have been aggregated by some of the companies above who literally scrape it off promotional websites of labels or social media sites with zero intent to make it compelling or interesting or cool. They are doing the least possible, paying nothing to the artists or photographers. They are making a fortune, think millions of dollars licensing the meta data they aggregate to music streaming services we all use every day who otherwise would have no practical ability to put any images together for millions of artists.

The result is SUPER BORING….visually

Well now,  consider the notion of artists having an opportunity to curate their own digital aura’s; the composite visual images and stories that make up their “aura” on the www. Think it could get really compelling? I do.

Close your eyes and stoke your brain to recall the photographs of your favorite artists: jazz, classical, rock, pop, hip hop that span their careers taken by gifted pro’s like the ones in residence here at the legendary gallery The Morrison Hotel https://www.morrisonhotelgallery.com/new.aspx or from fans on social media  in whose hands there are now hundreds of millions of powerful cam’s embeeded in smart phones. Tweets and Facebook posts during gigs. Some are really fantastic.

Now imagine that some very clever bloke, serial entrepreneur and music fanatic friend of mine has decided to change the way artist’s digital aura’s are curated and served up to us….to make the experience of marrying dynamic images and music s digital devices, streaming media, simply… magical.

“Open Aura” is going to launch in the next few weeks. I’m beaming with excitement to be helping the founder as an advisor and stoked to see what the f’k happens.

Stay tuned for more updates on Kevin Arnold’s next big idea and hopefully if he and his great team get it right we can wake up our eyes to be in sync with our ears as the digital revolution enters another next bend in this amazing journey for us all.

The Biggest Music Story Of Superbowl 2014

The biggest music story of Superbowl

Prince on “New Girl” Ok; it was not on the Superbowl of course but in our minds it rated the biggest music story of the storied big event day. His purpleness debuted a new song “PretzelBodyLogic” and showed himself to be very approachable, very funny and of course inspirational when it comes to a master songwriter and live performer. A new way to promote new content to young audiences? You bet. Smart….ingenious and altogether a very important development in music marketing. Look for more older music stars to try and imitate while almost impossible to do as exceptionally and remarkably as Prince did last night. This guy can act too….