Tag Archives: Gatorade

Best Commercials of 2014

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The 2014 top ten brand commerical stories were posted by ad.week.com

http://www.adweek.com/news-gallery/advertising-branding/adweekcoms-top-10-advertising-stories-2014-162074

The number one pick is the Gatorade Derek Jeter salute spot driven by and featuring the iconic “My Way” as performed by Frank Sinatra.

MEGA is the partner that delivered the master, publishing and vocal consent music rights.

Watch the spot again. When an idea driven by the right music, story, film and performance are all captured, it’s simply magical.

What a way to sum up MEGA’s 2014. Thank you again to G and Chiat Day!

Hard Work for Gatorade

http://www.youtube.com/watch?v=sB6AS9bfEx8

You might be seeing this ad all over March Madness 2014…. MEGA organized the music license for the “Hard Work” cadence. Shows how a simple idea, marrying the truth of ┬áconsistent exercise to achieve your goals is hard work. I believe this will connect to a broad population who goes to the gym every day expecting “hard work”.