Some of the most powerful marketing examples include music that stays in your head long after you’ve seen the advertisement. Licensing popular songs from hip hop, rock and other genres can turn your service or product from memorable to iconic.

Rock Music Rights

Brand: Gatorade 

Product: Fierce

Song: “Welcome to the Jungle” by Guns N’ Roses 

Year: 2014

• MEGA is the first and only company to organize a brand campaign featuring a Guns N’ Roses song.
• “Welcome to the Jungle” is the soundtrack for this National TV commercial for Gatorade Fierce featuring Washington Nationals star Bryce Harper.

[youtube=https://www.youtube.com/watch?v=s1WJlk7dX64&w=853&h=480]

Hip Hop Music Rights

Brand: Pepsi Cola North America

Product: Pepsi

Song: “Heard ‘Em Say” by Kanye West

Year: 2005

• First time Grammy Award-winning artist Kanye West licensed a song and performed in a television commercial
• MEGA organized all rights including: Master, Publishing, Name, Likeness and personal appearance in the TV commercial

[youtube=https://www.youtube.com/watch?v=mqXWyBoETGo&w=640&h=480]

Get Pop & Indie Music Rights

Brand: Hewlett Packard

Product: Photosmart Premium Printers

Song: “A Punk” by Vampire Weekend

Year: 2009

[youtube=https://www.youtube.com/watch?v=_fooOW9F8vw&w=640&h=480]