We get asked this question all the time. And songs that are immediately recognizable, that evoke through their music and lyrics an emotion that is key to supporting your visual or interactive communication is a powerful way to connect with your audience.
Copyright owners are in business to license their music or the music of their clients; artists, musicians, songwriters, and music producers. When thinking about budgeting for the cost of music rights, it is important to keep a few key factors in mind:
1. Hit Songs, even for use in one market in the U.S. can cost over $10,000. While there is no general rule of cost per song, master owners and publishers often have a minimum threshold below which they are reluctant to license.
2. Have multiple songs to fit your creative needs. There are over 20 million copyrighted songs and it’s always smart to have alternatives so that you can create leverage for your money when negotiating for music rights.
3. Consider the ways in which your use of the song may help create additional sales and direct promotion for the song owners. Cash is not the only factor that music rights owners consider: media, especially for new works or works scheduled for re-released (think digitally remastered classic rock and hip hop songs) are important assets and if properly presented, can help reduce cash expenditures.
In short, hit songs and music rights are acquired for many different types of uses: TV Commercials, Video Games, Films, YouTube videos, Facebook, Twitter, Social Media and Corporate Presentations but having realistic budgets and options will always get you to a successful result. More information is available at www.megalv.com.