Hard Work for Gatorade

http://www.youtube.com/watch?v=sB6AS9bfEx8

You might be seeing this ad all over March Madness 2014…. MEGA organized the music license for the “Hard Work” cadence. Shows how a simple idea, marrying the truth of ┬áconsistent exercise to achieve your goals is hard work. I believe this will connect to a broad population who goes to the gym every day expecting “hard work”.

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