If you are still buying tracks from iTunes you must be over 40. Its no wonder that as my college age son said with glee in his eye, “Dad, I have 20 million songs with no commercials for ten dollars a month! On my phone, on my computer, anywhere.” Well, I’m not sure if 20 million is the right number on Spotify but you get the point. Buying music is a dying behavior when you can instantly, on demand, listen to almost any track in the world with lovely services like Spotify. And now, what great news, that one of my favorite artists of all time and for whom my company, MEGA, had the enormous good fortune to license their only song to a brand, Cadillac, in 2002; now has announced a deal with Spotify to stream all their music.
to the Band, to Spotify and its time (again) to “celebrate” this iconic artist’s music.